Such a tale came to my attention today. It starts with an Englishman called Mr R.H. Lewis, who in the early 1970s had an unconventional idea about how to make the lightest, most comfortable batting pads.
He invested great time and effort in trying to produce his pads, to the point where he had to specially build a new and unique type of pressing machine to facilitate the manufacturing process. He sourced an unusual type of ultralight foam from a specialist company and produced a few samples for evaluation. The cricketers who tried them absolutely loved them, but the kit manufacturers didn't want to know. Why go to the expense of kitting yourself out with brand new machines when you can make bigger margins flogging the old tried-and-tested designs you've been making for decades?
And here the story nearly ended.
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Luckily, Mr Jajodia was able to track down Mr Lewis and his dream of producing the ultimate batting pads was reignited. The same aforementioned German foam company were still the only source for the appropriate type of foam and, despite the relatively small order relative to those they were used to, as a special favour they agreed to supply the foam because of their previous association with Mr Lewis.
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Slowly the pads' cult status spread, with Sunil Gavaskar being the first big name to wear the pads and extol their virtues to his fellow pros, who after trying them also swore by them. He became associated with a talented schoolboy cricketer and gave him one of his old sets of these pads - the schoolboy's name was Sachin Ramesh Tendulkar, and since then the "Little Master" has used nothing else, even if he has had to hide the Morrant logos with that of his paymaster-du-jour.
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I think I know what I'll be getting when my current pads wear out - they'd be worth it for the back-story alone, but they're a third of the weight of my top-of-the-range Slazengers...
1 comment:
nice one!!!
am also wanting to lay my hands ...er... legs on the morrant ultra lite pads... tried them once and fell in love with them..unfortunately had bought SG MAXILITE by then... did not know about Morrants then.... might as well buy them anyway!!!
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